Mother’s Day today goes beyond celebrating moms; for brands, it is about connecting with their audience emotionally and building sales. While consumers are in the mindset to purchase gifts, your brand cannot randomly pop up by saying abracadabra, and you cannot win hearts by merely showcasing your products! According to the experts at Light Buzz Media, a leading digital marketing agency in Mumbai, India, you need a well-designed campaign and strategy that places your brand at the right place and right time and drives sales!

4 Mother’s Day Marketing Tips to Keep In Mind in 2025

1. Start Early with a Clear Message

Time is money and everything! Launch your campaign 2-3 weeks in advance to give your shoppers time to plan and take action. Make sure to keep your message simple yet emotionally driven, encapsulating the theme of the day—love, appreciation, and thoughtfulness. Work towards selling an experience rather than a product. Highlight how your product or service will make your mom feel special.

2. Ensure to Highlight Discounts and Deals

With prices soaring high, consumers are looking for ways to get the best at the best prices! So, offer them what they need. Highlight the quality and cost of your product by adding your USP and deals like 20% off Gifts and 100% on Quality. According to the experts at Light Buzz Media, a creative digital marketing agency, time-sensitive deals can be a great way to nudge hesitant shoppers, and early bird discounts or flash sales are proven to drive more conversions.

3. Know Your Audience

You need to study your audience and design your Mother’s Day campaign according to their preference. If your target audience is Gen Z or millennials, it makes sense to keep the campaign fun, upbeat, and authentic. Similarly, if your target audience is people above the age of 30, the campaign can be more mature, expressing gratitude, building connections, and more.

Make sure to make the campaign inclusive, celebrating all the mothers you are surrounded by, not just those you resonate with.

4. Optimise for Last-Minute Shoppers and Mobile

According to a study by PayPal, 70% of Indian shoppers preferred making purchases using their mobile phones. It is important to leverage this opportunity and make your website mobile-friendly, load it fast, and keep the checkout experience seamless.

Last-minute shopping is a thing. Yes, we all might know about it because who are we kidding, we have forgotten a special day atleast once! In such cases, gift cards are the ultimate saviours for procrastinators. SMS reminders and targeted ads during the final days also play an important role in waking the delayers.

With a well-designed campaign, you are not selling just your products but becoming a part of their celebration. This Mother’s Day, blend in storytelling, personalisation, promotional strategy, to stir some emotions and make the day special, not just for the moms but also for your brand! Partner with Light Buzz Media- a trusted digital marketing service provider that designs campaign to move your audience and to move your brand closer to success. Get in touch today!