Social media is more than just putting out content; it’s about the journey you’re taking your audience on. From first discovering your brand to becoming loyal clients, if you have an engaging social media funnel strategy, you can convert likes into leads and your followers into paying clients.
In this blog, experts at Light Buzz Media, a leading social media marketing agency, explain how to build a social media funnel from A to Z- awareness to conversion.
1. Awareness: Get Their Attention
The first and the top of the funnel is brand awareness. This is the first time people engage with your brand. Your goal is to create that first impression and expand your reach.
Methods to use:
- Eye-catching reels, videos, and carousels
- Collaborating with influencers or thought leaders
- Paid ads for broad targeting
- Viral, educational, or relatable content
Your content should be valuable and low-barrier- entertaining, helpful, or inspiring enough that a user will maybe engage, or even share.
Metrics to measure: Reach, impressions, views on video, engagement rate.
2. Interest: Building Trust and Value
Once someone knows who you are, now, it’s time to give them a reason to want to stick around. This is the interest stage, where we will get to share more in detail about your brand values and expertise and offering.
Strategies to apply:
- Behind-the-scenes content
- Educational material (how-tos, tips, guides)
- User-generated content or testimonials
- Lead magnets promoted through social media
At this point, your aim is to demonstrate to your audience that your brand will address their problems or desires.
Metrics to track: follows, saves, shares, and link clicks.
3. Consideration: Maintaining the Relationship
In the consideration stage, the user is aware of you and is interested, but hasn't converted. You are, nevertheless, attempting to maintain that relationship and address any objections.
Strategies to apply:
- Examples of product demonstrations or use-case videos
- Customer reviews or stories of success
- FAQ posts or objection handling content
- Retargeting ads to people who engaged with you previously
As per the experts at Light Buzz Media, one of the best social media marketing companies in India, now is where consistency is necessary. Your content should aim to get the user to learn more, download something, or to their website.
Metrics to track: visits to their website, email sign-up, engagement with product content.
4. Conversion: Catalysing Action
Now is the time to get them to take the final step- the conversion. This could be a purchase, a booking or a form submission.
Strategies to apply:
- Time-limited offers or promotions
- Clear call-to-action posts
- Testimonials and ‘why now’ messaging
- Retargeting ads with offers
Use your most persuasive messaging here. This is the time to make it easy and clear for them to convert.
An effective social media funnel incorporates strategy, consistency, and comprehension for the user journey, rather than posting random content. By developing content for each stage of the funnel- awareness, interest, consideration, and conversion- you help your audience seamlessly become loyal customers.
Need help developing a funnel for your brand? Contact Light Buzz Media, one of the top social media marketing companies and your partner for smart social strategy and growth.