Long-tail Keywords vs Short-tail Keywords
In the world of SEO in digital marketing, there is hardly a more important task than keyword research. But within that realm, two distinct types of keywords reign supreme: short-tail and long-tail keywords. It is usually important to distinguish between short-tail and long-tail keywords.
In this blog, we will discuss how these two contrast and share tips to efficiently use them that will help generate more visitors to the website and more conversions.
Understanding Short-Tail Keywords
Short-tail keywords are more like rockstars of the search query world. They usually include one or two words that are broad and generic like “laptop,” “shoes,” and “travel.” As highlighted above, all these keywords have massive monthly searches, implying that many people are interested in these terms. However, what goes with high popularity is high competition. Ranking for these top hits can be a major challenge, especially for what is normally considered a new website. The downside of short-tail keywords is that a high search volume rate often comes with a low conversion rate. A man looking for ‘laptop’ can be in the information gathering stage, which is not certain about its requirements.
Understanding Long-Tail Keywords
Long-tail keywords are the shy and less sociable counterparts of short-tail. These are more specific phrases, typically containing three or more words: Such as “best gaming laptop under $1000,” “women’s running shoes for wide feet,” “sustainable travel tips for Southeast Asia. ” While they aren’t searched as often, individually, they do have several benefits.
Difference between Long-tail keywords and short-tail keywords by the experts at Light Buzz Media- a leading SEO company in Mumbai.
| Feature | Short-tail keyword | Long-tail keyword |
|---|---|---|
| Length | 1-2 words | 3+ words |
| Search volume | High | Low |
| Competition | High | Low |
| Specificity | Broad | Specific |
| Conversion | Lower | Higher |
| Example | Mobile phone | Best budget mobile phone under Rs. 20,000 |
Should you avoid the short-tail keywords altogether and only target the long-tail ones? No, you need to have a balanced approach. Here’s how:
Start with Short-Tail Keyword Research: To find high-volume short-tail keywords in your niche, employ keyword research tools. You may not be on the first page for those terms right away, but it is beneficial to know them to align your content.
Expand with Long-Tail Variations: After you have established your basic short-tail keywords, it is time to come up with long-tail keywords. Try to focus on the questions your target audience might have and the issues your product/service can address.
Optimise Your Content: Use both short-tail and long-tail keywords organically in your blog posts, product descriptions, and meta tags. Do not forget about the users – keyword stuffing is evil to search engines and readers alike.
As per the experts at Light Buzz Media- the best SEO company in India, long-tail keywords are effective in generating traffic, increasing conversion rates, and building your reputation in a specific niche. By integrating them into your SEO plan with short-tail keywords, you open the door to lasting website growth and leave your competitors behind.
Experience the wonders of SEO with Light Buzz Media. Visit our website https://www.lightbuzzmedia.com/ or drop us a message to start your SEO journey today.