Producing great content is no longer enough; you need to have a plan to ensure your blog works for you. Your reasons for blogging could range anywhere from...
- Attracting customers
- Building authority
- Search engine optimisation
- Educating your audience
- Increasing brand awareness
Having a blog strategy to follow each month will keep you consistent, relevant, and results-driven.
In this blog, experts from Light Buzz Media, a leading content marketing agency, share how to create a monthly blog strategy that drives traffic.
1. Begin with Goals
Before writing a single word, it’s critical to clarify the reasons for blogging. Do you want to..
- Increase web traffic?
- Create leads?
- Improve SEO?
- Educate your audience?
- Build brand awareness?
Your goals will determine everything, including topic selection and calls-to-action (CTAs). For example, if SEO is your objective, research the keywords. If your goal is to create leads, go for blog posts that support sign-ups or downloads.
2. Get to Know Your Target Audience
You cannot write for everyone, and you should not write for everyone. Be specific. Who are you trying to reach? What pain points, questions, or interests do they have? Use tools like Google Analytics, social media insights, or customer feedback for your content in digital marketing, and to build a clear image of your readers.
3. Conduct Keyword & Topic Research to Start
In order to get traffic to your content, the content must be discoverable to someone searching for it. This is keyword research.
You can use tools like:
- Google Keyword Planner
- Ubersuggest
- Ahrefs
You can look for keywords that have high search volume, but low to moderate competition. You should also search for trending topics or frequently asked questions that fit in with your niche.
Then you can create a plan for 4–6 content topics per month around the keywords and topics, balancing evergreen content with timely content.
4. Make a Content Calendar
You have your topics, now it’s time to organise. Create a simple content calendar that includes:
- Post Title
- Publish date
- Target keyword
- CTA for each post
Having a calendar allows you to stay organised and consistent, while ensuring your content supports larger marketing goals like product launches, seasonal campaigns or sales.
5. Write for Humans (and Search Engines)
Finding a good balance is important. You want blog posts that are easy to read, packed with value, and optimised for SEO.
Best practices in form and style, including:
- Clear headlines (that include the keywords)
- Short paragraphs
- Bullet points
- Internal and external links
- Good CTAs
Your content should educate people, solve their problems, or provide entertainment. Ensure your content is valuable and actionable.
6. Promote Your Blog Posts
Publishing the blog is just one part of the process. Make sure you share each blog post on:
- Social media
- Email newsletters
- LinkedIn or Medium
- Relevant online communities or forums
Consider repurposing your content into video posts, infographics or carousels, to broaden what content you have available to reach more people.
7. Analyse and Optimise
At the end of every month, you should analyse your performance:
- Which posts received the highest number of views?
- Which posts converted?
- What keywords are ranking?
Collate the performance data using Google Analytics, Search Console, and the metrics from social media, and adapt your strategy for the following month.
Executing a blog strategy is more than just writing; it’s writing with reason. By being consistent, being aware of your audience, and using data to assist your decisions, you could create a traffic-generating machine through your blogs. You can also partner with an experienced content marketing agency in India that can help you create an effective blog strategy.
Start small, remain focused, and optimise as you go. Your traffic boost will thank you in the future.