Among the most important processes involved in making your website more visible to search engines is an SEO audit. These audits reveal several areas where your site may be off the mark in terms of performance, technical optimisation, and content quality. SEO audit can seem confusing but in this blog we at Light Buzz Media- the leading SEO agency in Mumbai will make it easier for you with seven simple steps that can help increase your website's SEO and make it rank better on Google.

Step 1: Crawl Your Website

The very first thing you must do when conducting an SEO audit is to crawl your website. A crawl will reveal the site structure and highlight technical problems such as broken links, duplicates, and missing meta tags. You could also use tools like Screaming Frog, SEO Spider or Sitebulb for your website. You can also check it through Google Search Console.

Step 2: Analyse Your Website's Page Speed

Ensure that the page loads fast: This is one of the most significant factors that affects user experience and SEO. Google recognises page load time as a ranking factor, and it’s known that bounce rate increases when your website is slow. Use tools like Google PageSpeed Insights or GTmetrix to analyse the load time of your website.

Step 3: Evaluate Mobile-Friendliness

The number of mobile users has increased incredibly over the years. Therefore, Google uses mobile-first indexing, meaning Google uses the mobile version of your website to determine its ranking. To know if your website is mobile-friendly or not, use Google's Mobile-Friendly Test tool.

Step 4: Keyword Research

Go through your site's keywords and determine whether or not the ones you have used align with the intent of your target audience's searches. Are you targeting the right keywords? Are your pages optimised for relevant, high-traffic search terms?

Use Google Keyword Planner, Ahrefs, or SEMrush to find the right keywords to target. Then check if:

• Your pages include the relevant keywords (using title tags, headers, and meta descriptions).
• You balance the use of short-tail and long-tail keywords.
• There is enough room to optimise the older content with newly discovered keywords.

Step 5: Check On-Page SEO Elements

On-page SEO is the optimisation of individual web pages to rank higher and gain more targeted traffic. The following things should be evaluated:

• Title tags: Make sure title tags are clear, relevant and include a target keyword.
• Meta descriptions: Make the meta description compelling in order to increase clicks.
• Header tags (H1, H2, etc.): Organise your page's content with proper heading tags for better readability and SEO value.
• Image alt text: Include a descriptive alt tag for images for the search engines to understand the content.

Step 6: Backlink Profile

Backlinks are a key ranking factor in SEO in digital marketing. A good backlink profile tells search engines that your website is trustworthy and authoritative. Use tools like Ahrefs or Moz to analyse the number and quality of backlinks pointing to your website.

Step 7: Quality Content

To finish off the list, you also need to check the quality of content. Quality, relevant and engaging content will bring visitors to your site and keep them there. Look for opportunities to:

• Update outdated content
• Adding multimedia - images and videos, to enrich the user experience
• Ensure that the content answers the user queries or provides value
• Content that is informative yet rich in both information and SEO will perform better on search results.

These steps laid down by our experts at Light Buzz Media- the best SEO services provider are like a ladder that will take your brand to the top. It is time to improve the SEO of your website and raise its position in search results. Connect with Light Buzz Media to simplify the task and periodically conduct SEO audits to maintain and expand your presence online in the ever-changing digital space.