For content creators and marketers, "How long should a blog post be for SEO?" is probably the most asked question since the dawn of blogging. As we head towards the end of 2025, much of what we previously relied on no longer holds the same weight; however, here are some data-backed suggestions and developing best practices to help you create blog content that ranks and generates engagement in this year and the coming year too.
In this blog, experts at Light Buzz Media, a leading SEO company in India discusses share how long should your blog post be for SEO success in 2025
The Short Answer: It Depends On The Intent
Before we get to numbers, it's important to keep in mind that everything in SEO is driven by search intent. As of 2025, Google's algorithms have the capability to "understand" the intent of your content to ensure it answers your users' search queries, not simply how many words your content has.
So, the following is a guideline based on the intended content:
Ideal Blog Post Word Count by Purpose:
1. Informational / Educational Posts: 1,500 – 2,500 words
Long-form content is still king for “how-to” posts, listicles, tutorials, and long-form guides. Google favours quality, good, comprehensive answers and gets more trust from users with posts that cover topics in detail.
2. Product or Service Pages with Blog Content: 800-1200 words
Shorter and more focused posts do well when your goal is to emphasise one specific product, service, or feature without overwhelming the reader with excessive information.
3. Thought Leadership / Opinion Pieces: 1000-1800 words
You can make this topic personal, but you still need meat to build trust and authority on the topic.
4. News or Announcements: 500-800 words
The goal here is to keep it crisp. Google likes clear, fresh, and time-sensitive content.
Why Longer Isn’t Better
Yes, longer pieces usually rank well, as long as they stay relevant and engaging throughout the post. A 3000-word blog post stuffed full of fluff isn't going to make a difference. Instead, a focused 1200-word post that provides the reader with exactly what they are looking for will be loved by the readers and search engines.
Additionally, what matters more than the word count for SEO in digital marketing?
- Search Intent Matching: Does your content actually answer what the user is asking?
- Topic In-Depth and Authority: Are you giving the subject its due depth, while providing your own authority and added value?
- Clever On-page Optimisation: Smart use of h1, h2, h3s as well as keywords, internal links, and media.
- User Experience (UX): This is where clean formatting, fast page loads, and mobile aspect come into play, and these things today, are more important than ever.
- Engagement Metrics: Things such as bounce rate, time on page, or scroll depth tell Google if the content holds quality.
In 2025, the best blog post length for SEO will depend on yours audience, niche, and keyword intent. Here are some of the general takeaways:
Aim for 1,500–2,500 words for pillar content or competitive keywords. If you are answering a very specific, low intent query, you can and should go shorter than this. Focus on value, clarity, and depth, not a target word count.
Do you want to create blog content that is SEO-optimised that can help rank and convert? Light Buzz Media, a trusted search engine optimization services provider can do analysis and work on your entire content lifecycle to plan, write and optimise for every piece of content to succeed in 2025 and beyond.