In this digital-first age, your online presence can make or break your business. If you're running a small brick-and-mortar store or developing your own e-commerce brand, digital marketing is not merely a buzzword; it's a prerequisite. Now, there is an important issue: how will you know if the circumstances are right for an investment? Experts at Light Buzz Media, the best digital marketing company in India, share 7 indicators that you need to take digital marketing seriously.
1. Your Website Has Website Traffic, but No Lead Conversions
If your site is appealing and visitors are landing on the website but are not converting into leads or sales, there is something missing. A digital marketing service provider will figure out how to connect your visitors by filling in the missing pieces. Digital marketing helps to optimally advertise your website for conversions, develop effective calls to action, and reach the prospects you want to reach.
2. Your Competitors Are Everywhere Online
Are your competitors showing up organically in Google searches, social media, and email while you completely lack an online presence? This is a big red flag. They are investing in digital marketing while you are lagging. If they are investing in digital marketing to become more visible in their community, they are enticing your prospects away from your business. A strong digital marketing plan will help you be visible and competitive.
3. Your Social Media Marketing is a Ghost Town
If you regularly post content on social media but don’t see regular engagement, or worse, you’re not posting at all, then you are missing a wealth of opportunities. Digital marketing will take your social presence from stale to engaging with content that connects, campaigns that convert, and analytics that will enable you to optimise your engagement.
4. You Are Reliant on Word of Mouth
Word of mouth is powerful, but simply not enough in today’s digital world. If you only rely on referrals and walk-ins, you are putting a stop to your growth. Digital marketing puts your products and services in front of many more people and increasingly gets you new customers that you would not attract otherwise.
5. Your Sales Have Stagnated
If your sales growth has not moved in a while, you need to start exploring new avenues. Some have operated their business in a silo and are missing out on opportunities to generate leads. Digital marketing provides many different pathways, like SEO, paid ads, and email marketing, that enable a company to gain traction and boost growth.
6. You’re Simply Not Showing Up In Search Engines
Are you on the 1st page of Google whenever someone searches for your products or services? If not, you are missing a huge source of potential traffic to your site. SEO is an important part of digital marketing that is used to develop your pages along with content so that they rank for people searching for your products or services.
7. You Don’t Know What is Working
The number one benefit of digital marketing is the measurability of results. If you do not know where your leads are coming from, how your ads are performing, or what content people are engaging with, you are flying blind. Digital marketing provides real-time analytics, so you can make decisions based on actual data.
Digital marketing is not just for big brands with big budgets; it is a must for any business that wants to grow in a digital age. If anything from the signs above resonates with your business, it is time to invest in digital marketing. If done right, it can help you reach the right people, at the right time, with the right message.
So, ask yourself again, do you need digital marketing? If the answer is “yes,” then now is your time to connect with Light Buzz Media, your trusted creative digital marketing agency.