AI Content Writing Services, The Future Of Digital Marketing?

AI Content Writing Services The Future Of Digital Marketing

Chat GPT, a chatbot sensation that took over the digital world by storm has highlighted one major question, what is the future of content post the introduction of AI? The future of writing and content writing services has now evolved and moved beyond the traditional method. With the genesis of AI tools, writing has been given a new face and comes along with its own set of pros and cons.

While AI content writing services can be time and cost-efficient but at the same time, they can be as boring as an auto-generated message that lacks emotions and the nuances of human writing. By studying the pros and cons of AI content writing, we can get a better understanding of whether the tools will be a hit or miss for businesses.

The Advantages and Disadvantages Of AI Content Writing Services

The Advantages

Quick Content Generation

Creating high-quality content manually requires time and effort which ultimately leads to more days and time being utilised. Therefore, several businesses opt for outsourcing services. With the help of AI, production time can be cut considerably and content can be produced at a lower cost. This can be beneficial for businesses that produce content in large quantities.


AI tools are your pocket’s best friend as they help you to save bucks in a number of ways. No multiple teams or writers are required, it’s a one-man show that creates by providing a simple brief. Furthermore, it also helps to optimize content which eliminates the need to produce new content.

The Disadvantages

Depriving Content Of Creativity

AI-produced content may provide you with information but it’ll lack emotion. It may give you the heart for content but will deprive it of a soul that is required to move people. AI will deliver what it’s fed on the internet and may not be able to adjust to the tonality and creativity required by a client. This hampers its ability to produce high-quality content making it inefficient.

High-Risk Of Inaccuracy

While AI tools can provide results for copywriting and content writing, their accuracy remains questionable. As they derive content from existing content or what they learn, it may often result in content that may contain inaccurate information which can have a negative impact on a brand’s reputation.

Moreover, there is often a difference in perception and understanding that changes from one target audience to the other that tools may not be able to adapt to.

We believe that AI content writing tools must be considered as tools that can help them produce quality content rather than considering them as an alternative to humans. A writer feels, understands, adapts, improves and writes whereas a tool remains a tool that generates.

If you wish to get the best of both worlds- AI and writers, get in touch with Light Buzz Media- the leading content marketing agency in India to avail of the best content writing services that deliver what you need. With us, you can enjoy the efficiency of a tool and the brilliance of writers that can never be replaced.