When it comes to content marketing in the realm that is constantly growing and shifting, merely creating valuable and authoritative content is only half the work. Marketers at Light Buzz Media- the leading content marketing agency in India, believe one thing is the most critical part of content marketing, and that is, actually, how well is it doing.

Exploring deeper into the data is always helpful for trying to address questions such as what kind of content tends to appeal to your audience, which kind of content appears to fail to meet the expectations of the audience, and of course, which kind of content needs to be posted to make the largest impact. With this guide, you are allowed the arsenal and insight to operate in the sphere of content marketing analysis successfully.

Defining Your Goals

Regardless of the specific type you wish to employ, before plunging into numbers, you need to state content marketing goals. What is your goal or objective when using your content? Here are some common objectives:

Brand awareness: To inform more people about the specific brand and products as well as attract more guests to the site.

Lead generation: Collect leads e.g. via email newsletter signup, a contact form or a newsletter pop-up.

Engagement: Make the audience engage by using multiple comments, shares, social media actions, etc.

Sales conversions: Increase the number of visitors to product pages, and in turn increase sales.

The Best Metrics to Monitor when Implementing Content Marketing

Oh, the richness of numbers that can be found in the sphere of copywriting and content writing analytics is beyond measure. However, focusing on a few key metrics will provide the most valuable insights:

Traffic Sources: Knowledge of the origin of your website traffic whether it is via a search engine, a social media share, direct link or otherwise. This is useful in enabling a person to determine the most appropriate means of reaching the intended audiences with the content developed.

Website Traffic: Monitor the general traffic of the website, and the general trends over the period. With each piece of content you post to your website or social media page are you increasing the number of views?

User Engagement: Indicators such as the time spent on the page, bounce rate, and average session duration help you understand if your visitors are interested in what you are offering.

Content Performance: Determine which content pieces have been viewed most frequently, shared the most, and led to the largest number of leads. This leads to knowing the type of contents that work well with the audiences to enhance community engagement.

Lead Generation: Measuring which of your content leads to what level of engagement (eg. subscriptions, contact form submissions).

Social Media Engagement: Track shares, comments, and likes with your posts in order to have an insight into the engagement of the audience with your content on the corresponding social sites.

Content marketing analytics are not just about the figures; they are about knowledge of your audience, your effectiveness, and about improving the way you deliver the content to the audience. If your content marketing strategy is properly optimised, and you’re using basic tracking mechanisms to analyse performance, it should be easier for you to work smart rather than hard in a bid to make your content marketing campaigns deliver on their promises. Make the smart choice, contact Light Buzz Media- an agency that offers the best content writing services in Mumbai today.