Google Ads, which used to be called Google AdWords, gives businesses a way to advertise online and reach potential customers. They can do this through search, display, video, and other methods. To market online, you need to know about the different types of Google Ad campaigns. This blog post will explore the main campaign types, how it can benefit SEM in digital marketing and what makes each one unique.

1. Search Network Campaign

Search Network campaigns aim to show up at the top of Google search results when people look for specific words. These ads are very focused, can bring quick results, and improve your search engine marketing in digital marketing.

Key Features:

• Text-based ads: h=Have a headline, description, and a web address you can see.
• Keyword targeting: Ads pop up when users search for certain words or phrases.
• Bidding: Advertisers decide the most they'll pay for each click on their ad.
• Ad extensions: Make ads stand out more with extra links, callouts, and snippets.

2. Display Network Campaign

Display Network campaigns give businesses a chance to reach potential buyers on a wide range of websites and apps. These ads can catch the eye and boost brand recognition.

Key Features:

• Image, text, and video ads: Many ad types are available.
• Audience targeting: Ads can zero in on specific age groups, interests, and actions.
• Placement targeting: Advertisers can pick where their ads show up on the Display Network.
• Remarketing: Focus on users who've been to your website before.

3. Video Campaign

Video campaigns work well to show off products or services through videos that grab attention. They can tell a brand's story and bring in new leads.

Key Features:

• Skippable and non-skippable ads: Pick the format that works best for what you want to achieve.
• TrueView ads: You pay when viewers watch your video for at least 30 seconds.
• Video discovery ads: Show up on YouTube's search results page and watch page.
• Bumper ads: Brief non-skippable ads that last 6 seconds or less.

4. Shopping Campaign

Shopping campaigns are made for online stores. They give you a chance to show off your products in an eye-catching way and boost sales.

Key Features:

• Product feed: Set up a feed with details about your products.
• Product listing ads (PLAs): Show images of products, their costs, and explanations.
• Automatic bidding: Google's system adjusts bids to get the most conversions.
• Product targeting: Focus on particular products or groups.

5. App Campaign

App campaigns offer an easy way to advertise your mobile app on Google Search, Google Play, and the Display Network.

Key Features:

• Automatic targeting: Google picks the best targeting choices.
• Creative assets: Give your app's name, explanation, and pictures.
• Performance tracking: Keep an eye on main numbers like downloads and actions in the app.

Picking the right Google Ad campaign type depends on your company's aims intended audience, and financial resources. By grasping the unique features and advantages of each campaign type, you can build effective advertising plans that yield results. To understand the campaigns better and select the right one for your business to grow, you can contact Light Buzz Media- a leading search engine marketing agency in Mumbais that can help your business reach the ultimate destination of success with exceptional results.