SEO in digital marketing is like a catapult that helps businesses reach new heights the organic way, something that Google loves. It is one of the efficient ways to place your brand in a position where it cannot be ignored. With the right SEO practices, you can achieve high engagement, revenue and conversions. However, SEO is a service that holds the power to make or break your brand. Therefore, it’s essential to know the basics, follow them religiously to give your brand what it deserves- the top rank.

Here are a few SEO Basics that every business needs to get started and moving:

1. Know Your Audience

As basic as it may sound, identifying your target audience is extremely crucial as it acts as the foundation for all the activities. By identifying your TG and the different customer personas, you can create bespoke material that caters to the specific group’s requirements.

Building your target audience requires a thorough examination of the previous and current customers. Market research is another useful source of information that can help with the findings.

It’s also imperative to know when a prospective buyer engages with your content. There are several white papers, case studies and others that cater to subjects related to customers down the buyer’s funnel that can help you with your research.

2. Writing Easy to Digest Content

SEO isn’t always about keywords. While keywords play an important role, it’s the content that must be appropriate for the keywords to perform. Therefore, you must write content that connects and compels people to converse and convert.

Once you know your target audience and what they’re looking for through keywords, ensure to write content that offers value and insight to the customers. The right content can help you build relationships in the long run, therefore, work towards writing that answers questions and doesn’t act like a labyrinth of words.

Make use of lists, bullet points, headers, short paragraphs, etc that’ll help make your content easily scannable.

3. Helping people find your content

While it’s easy to get lost in the pool of content available online, with the right practices, your business can stand out.

Make sure to add your keywords 5-10 times within the content depending on its length. This involves H1, the H2 and the content body. However, avoid keyword overstuffing as it’s often desisted by readers and algorithms. Try to incorporate the keywords naturally into the content.

4. Track metrics and analytics

Every best SEO company in India and around the world always emphasises on one thing- the metrics. This is because it gives you clarity about the performance and highlights the areas that you need to work on.

There are certain key areas that you must focus on. They are as follows:

• Bounce rate
• Traffic rate
• Cost per conversions
• Conversion rate

As you move forward, you must also tap into areas of metrics such as performance changes over months and years, impact on performance based on campaigns, etc.

In addition to the above points, there are several other aspects that you need to consider. To get access to the best SEO solutions that cover the basics to advance, get in touch with Light Buzz Media- the best digital marketing company in India and also your partner in excellence.