SEO Copywriting is the art of creating content that search engines love and at the same time provides the audience with answers that they’ve been scouring the web for. It has the potential to drive your rankings to the top and make your business a favourite amongst the audience, however, it needs to be done the right way. Confused about how to get started? We’re here to help.

5 Tips To Excel SEO Copywriting

1. Understand The Keyword Intent

Before beginning, you must understand what your audience is looking for. Keyword intent is often categorised into three types:

• Commercial: The user wants to purchase a product or service.
• Informational: The user wants detailed information about a topic.
• Navigational: The user wants to be directed to a particular page or website.

To let Google treat you, ensure to create content as per the keyword intent. Furthermore, it also makes sense to target a keyword as per the intent as it directs you to the specific page and also helps to boost your organic search results.

2. Avoid The Jargon

Copywriting and Content writing are meant to provide answers to your users that may or may not be familiar with a particular topic. By using jargon or complex words, you’re only going to complicate your content, making it difficult to read and comprehend.

Be precise and speak your audience’s language, that’s all you need to strike a chord. With brevity comes greatness and with simplicity comes good results. Please take notes and keep it short, simple and sweet.

3. Do Not Stuff Keywords

Keyword stuffing is the last thing you’d want to do while writing content. It makes the content look abnormal and seizes its natural ability. Focus on the keywords that matter and make use of them optimally. Refrain from overfeeding the algorithm with keywords, it’s only going to make your content unhealthy and give your users a 1-star experience.

4. Focus On The Meta-Tags

While it’s good to be creative, sometimes, you need to be practical too, especially in the case of Meta-Tags. Keeping it short is crucial as Google tends to cut Titles beyond 60 characters which lower the impact of the Title. This is where your copywriting skills come into the picture, brevity combined with creativity.

5. Put Extra Efforts Into Your Headline

Your Headline is the cream of your content. It’s the very first thing that is viewed by your audience. Therefore, you must ensure to craft the best headline possible that immediately catches one’s attention. This increases the chances of users reading the full content which may also compel them to take action. All because of the one striking headline.

With the help of the above tips followed by the best content writing services providers, write the best copy that enchants the audience and search engines and helps get you the results that you desire. Follow Light Buzz Media for more such tips and tricks that’ll help you master your craft and increase your chances of success.